Cape Breton Island: Take Your Time
For many people, exploring Cape Breton Island is a bucket list item. But they often only give themselves a couple days to do it. They assume they can just zip around the Cabot Trail and see it all. But time and again, visitors would say they regretted not giving themselves more time to truly experience everything Cape Breton has to offer.
Our campaign was designed to highlight that Cape Breton is the kind of place you won’t want to leave. In fact, you might do (or say) anything to stay even just a day longer…
Client
Destination Cape BretonServices
- Design
- Video Production
- Digital Advertising
- Concept Development
- Copywriting
The centrepiece of our campaign was a digital video that told the story of Becky, a visitor who becomes so enamoured with Cape Breton Island that she can’t help but keep extending her trip. And extending it. And extending it. And extending it…
We built out a full-funnel digital marketing campaign that was designed to guide potential visitors through every step of their journey. All while reminding them that they’ll want to make sure they take as much time as they can to get the full Cape Breton experience.
Our campaign was extended with a number of videos that not only expanded Becky’s story, but also showed how others might follow in her footsteps.
Up there with the Newfoundland ads. Well done!
Christine, from Facebook.