Not Your Average Roommate
Home Share is a new housing option for Nova Scotians living with disabilities. Participants in the program are matched with providers who can provide a place to live in their home. Participants get the support they need while also maintaining their independence, and providers get plenty in return as well.
Our task was to recruit potential providers by highlighting that Home Share participants wouldn’t simply be a stranger living in your house. Instead, they could be a true companion who changes your life. (And as a bonus, they come with funding.)
Client
Province of Nova ScotiaServices
- Design
- Video Production
- Digital Advertising
- Concept Development
- Digital Audio
- Copywriting
In addition to our digital video, our campaign rolled out across paid social and digital channels, always highlighting how Home Share participants are so much better than your average roommate.
We also developed an animated video that fully explained all the details of the Home Share program.
This is semi-brilliant, actually.
Focus group participant, actually.