Invest Nova Scotia Identity
Invest Nova Scotia
A visual identity is more than a logo.
When Invest Nova Scotia was created by combining two of Nova Scotia's economic development organizations, a preliminary visual identity was developed. However the need for a more fullsome identity—and corresponding guidelines—was soon apparent. Rhyme + Reason developed a comprehensive identity system and the documentation required to allow all users of the brand to do so with consistency. The system builds on the organization's purpose and takes into consideration colour usage, typography, graphic elements, tone of voice, and more.
Identity roll-out
Rhyme + Reason has applied the updated identity to a variety of tactics including social media content, videos, and print-based media.
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