Rhyme + Reason has been selected as the agency of record for Destination Cape Breton, tasked with providing strategic marketing and creative services to support Cape Breton Island’s visitor attraction initiatives. Partnering with Mira Media for media planning and buying, Rhyme + Reason will bring strategic and creative expertise to help elevate Cape Breton’s brand and inspire prospective visitors.

Cape Breton Island has been rated the top island in North America, celebrated for its natural beauty, cultural heritage, and distinctive experiences.

“Our efforts to showcase the unique essence of this Island depend on collaborating with a partner who not only understands destination marketing but also genuinely cares about Cape Breton Island,” said Terry Smith, CEO of Destination Cape Breton. “Rhyme + Reason’s combination of destination marketing experience and passion for Cape Breton Island made them a clear choice for us.”

Tyler MacLeod, founder of Rhyme + Reason, expressed his enthusiasm for the partnership: “Cape Breton Island holds a special place in our hearts, and we’re thrilled to help tell its story. We look forward to developing creative campaigns that resonate with potential visitors and encourage them to discover the beauty and culture of Cape Breton Island.”

Destination Cape Breton is the official Destination Marketing and Management Organization for Cape Breton Island. Its mandate is to grow Cape Breton’s tourism industry through effective destination marketing and strategic destination development.